Named for our founder, Bill Zimmer, this distinguished collection honors the enduring legacy of REEDS Jewelers. Inspired by Bill’s integrity, craftsmanship, and lifelong dedication to fine jewelry, each design reflects the values that have defined our family business for generations. A ring is more than a symbol—it’s a lasting testament to commitment, quality, and tradition. Built to stand the test of time, each piece carries forward the heritage of excellence that continues to inspire us today.